To acknowledge and reinforce Calvin Klein’s intention for
greater inclusivity, we created a campaign to launch the CK Neutrals collection, a neutral-toned
underwear capsule, offering a range of different shades.
The campaign features 6 uniquely beautiful women, ranging from dancers, models to streetcast personalities. It was important to us to be able to represent women of different ethnicities, age groups, and body types within the cast.
Our concept, which centers around natural beauty, comfort, and self confidence, was strengthened through our collaboration with London-based poet Sophia Thakur, who wrote a bespoke poem for the video, and is also the voice of the campaign.
To further champion diversity, we worked with an
ethnically diverse, female-led team of creatives to bring this campaign to