Sustainable Denim Campaign

A Calvin Klein Jeans capsule, featuring 20th-century denim icons, reimagined for the eco-conscious, 21st-century consumer.
Inspired by the simplicity and sensuality of archival campaigns, a stripped back set highlights the rigid denim and 90’s inspired silhouettes.
Hand-written texts call out the sustainable washes, recycled trims, fair-trade cotton, and leather-free patch.

Role: Art Direction
Photography: Mel Bles
Styling: Francesca Turner

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